✅ Intro Paragraph:

**Hero Profile 1: Sarah Chen** Role: Marketing Director, 50-person B2B SaaS company Current Struggle: Sarah spends 15 hours a week writing blog posts, social content, and email campaigns. She knows her messaging is generic—it sounds like every competitor. Her CEO keeps asking why content isn't driving more qualified leads. She's exhausted, her team is burned out, and she can't prove content ROI because nothing stands out enough to track. Dream Transformation: Sarah wants to be known as the marketer who turned her brand into a thought leader. She wants prospects to say 'I read your story about X and it changed how I think about Y.' She wants content that gets shared, quoted, and remembered—not just clicked. She wants to leave work at 5pm knowing her brand voice is distinctive and her pipeline is growing because of it. Quote: 'I'm tired of writing content that disappears into the void. I want people to remember us, not just see us.' --- **Hero Profile 2: Marcus Rodriguez** Role: Founder, early-stage startup (pre-seed, 8 months in) Current Struggle: Marcus has 90 days of runway left. He's pitching investors weekly but his deck feels flat—it's all product features and market size. Investors nod politely and pass. He knows his product solves a real problem (he lived it), but he can't make VCs *feel* why it matters. He's technical, not a storyteller, and it's costing him funding. Dream Transformation: Marcus wants to walk into pitch meetings and see investors lean forward, scribbling notes, asking 'when can we wire the money?' He wants his origin story to be so compelling that investors remember him weeks later. He wants to turn his product into a movement, not just a tool. Quote: 'I have the best solution in this space. Why can't I make anyone care enough to fund it?' --- **Hero Profile 3: Jennifer Park** Role: Head of Customer Success, 200-person enterprise software company Current Struggle: Jennifer's churn rate is 18% annually. Exit interviews reveal the same theme: 'We didn't see the value.' Her team sends generic onboarding emails, hosts webinars nobody attends, and shares case studies that feel like ads. Customers don't emotionally connect with the product—they see it as a tool they pay for, not a transformation partner. She's losing accounts she knows she could save if she could just make them *feel* the impact. Dream Transformation: Jennifer wants customers to become evangelists. She wants them telling their peers 'You have to see what this did for our team' without prompting. She wants renewal conversations to be celebrations, not negotiations. She wants her success stories to be so emotionally resonant that prospects close themselves. Quote: 'Our customers don't hate us. They just don't love us. And in SaaS, neutral is the same as gone.'

✅ Meta Description:

**Why This Works:** These aren't demographics ('B2B marketers aged 30-45'). They're humans with specific, relatable pain. Sarah's exhaustion, Marcus's desperation, Jennifer's churn anxiety—these are emotional entry points. When you write marketing copy, you're writing to one of these three people, not 'our target audience.' **Next Step:** Pick the hero closest to your real customer. Copy their struggle and transformation into a doc. Every piece of content you create this week should speak directly to that person's pain and desired outcome. If Sarah wouldn't nod and say 'that's me,' rewrite it. **Try It Now:** Paste this prompt into ChatGPT/Claude. Replace the bracketed sections with your product and customer. You'll get 3 hero profiles in 2 minutes. Pick one. That's your North Star for all 9 prompts.