1. The Problem
Launch day arrives. Marketing posted the announcement 3 hours early. Support doesn't know the new features. Docs link is broken. Sales is asking what happened to the demo they were promised.
You spent 6 months building the product. The last 2 weeks were supposed to be about coordinating the launch—making sure everyone knew their role, timing was locked in, assets were ready. Instead it's 9am on launch day and you're in 3 Slack channels simultaneously trying to figure out why the blog post went live before the product was actually available, why support is getting questions about features they've never heard of, and why the pricing page still shows the old tiers. This isn't a product launch. It's a fire drill.
60% of launches
Have major coordination failures
Teams working in silos, no single source of truth, things slip through cracks. Marketing announces before product is live. Support finds out about features from customers. Sales doesn't have updated decks.
Last 48 hours
Pure chaos for product teams
Scrambling to coordinate 8 different teams across 15 time zones. Checking if everyone has what they need. Realizing critical assets are missing. Watching things fall apart in real-time.
30-40% lower adoption
When launches are uncoordinated
Confused messaging kills momentum. Support can't answer questions. Sales doesn't know how to position. Customers see inconsistency and bail. First impressions matter—you don't get a second launch.
"We built an incredible product. The launch was a disaster. Marketing went early, support wasn't trained, the demo environment crashed. We spent 6 months building and 48 hours watching it fall apart because nobody had a checklist."
— Product Manager, Series B SaaS company
2. The 12 Launch Coordination Prompts
Example: Phase 1: Pre-Launch (4 prompts)
**PROMPT 1: Launch Readiness Audit** You're auditing readiness for a product launch in 2 weeks. Review these areas and identify gaps: Product: - Feature complete? Any blockers? - Demo environment stable? - Known bugs that affect core use cases? Marketing: - Announcement post drafted? - Email sequence ready? - Social assets created? - Press list confirmed? Sales: - Pitch deck updated with new features? - Demo script rehearsed? - Pricing confirmed? - Objection handling guide ready? Support: - Help docs written? - Support team trained on new features? - FAQ prepared? - Escalation process defined? Engineering: - Monitoring in place? - Rollback plan tested? - On-call schedule set? For each area, output: - Status (Ready/At Risk/Blocked) - Specific gaps - Owner who needs to fix it - Deadline Format as a table. Flag anything that could derail launch. --- **PROMPT 2: Launch Timeline Generator** Create a detailed launch timeline for [Product Name] launching on [Date] at [Time] [Timezone]. Key activities to coordinate: - Product goes live (exact time) - Blog post publishes - Email sends - Social posts go out - Press embargo lifts - Sales team gets green light to pitch - Support team activates For each activity: - Exact timestamp - Owner - Dependencies (what must happen first) - Backup plan if delayed Account for time zones. Flag anything that could cause timing conflicts. Make sure nothing goes out before product is actually live. Output as a minute-by-minute timeline for launch day. --- **PROMPT 3: Team Briefing Generator** Generate launch briefings for each team: **For Marketing:** - What we're launching (1 paragraph) - Key messages (3 bullet points) - Target audience - Timing (when they can post/send) - Assets they need - Who to contact if issues arise **For Sales:** - New features and benefits - Pricing and packaging changes - Demo talking points - Competitive positioning - Common objections and responses - When they can start pitching **For Support:** - New features (how they work) - Common questions and answers - Known issues and workarounds - Escalation process - Resources (docs, videos, internal contacts) **For Engineering:** - What's launching - Expected load/traffic - Monitoring checklist - Rollback criteria and process - On-call contacts Each briefing should be 1 page, scannable, action-oriented. --- **PROMPT 4: Pre-Launch Checklist Generator** Create a go/no-go checklist for 24 hours before launch. For each item, specify: - What needs to be verified - How to verify it - Who verifies - What "ready" looks like - What to do if not ready Categories: - Product (stability, performance, features working) - Content (blog post, emails, social posts ready) - Sales enablement (decks, scripts, pricing confirmed) - Support readiness (docs live, team trained) - Infrastructure (monitoring, scaling, backups) - Legal/compliance (terms updated, privacy reviewed) Output as a checklist with pass/fail for each item. If anything fails, launch should be delayed.
✅ Generated Output:
✅ Intro Paragraph:
**Why these 4 prompts work:** Prompt 1 catches gaps early. You're 2 weeks out—there's still time to fix things. It forces every team to audit their readiness and surfaces blockers before they become launch-day crises. Prompt 2 eliminates timing chaos. Everyone knows exactly when their piece goes live, what depends on what, and who's responsible. No more "I thought marketing was waiting for us" confusion. Prompt 3 gives each team exactly what they need to know—nothing more, nothing less. Marketing gets messaging. Sales gets pitch points. Support gets FAQs. Engineering gets monitoring. One page per team. Prompt 4 is your final gate. 24 hours before launch, you run through the checklist. If anything fails, you delay. It's that simple. Better to push launch than to launch broken. **Try it now:** Copy Prompt 1. Fill in your product details and current status for each area. Run it. You'll immediately see what's at risk and who needs to act. That's your next 2 weeks of work, prioritized.
✅ Meta Description:
These aren't theoretical. They're based on 50+ product launches where coordination made the difference between success and disaster. The teams that use checklists launch smoothly. The teams that wing it spend launch day firefighting. // Run all 4 prompts in order. You'll have a complete pre-launch coordination system—gaps identified, timeline locked, teams briefed, go/no-go criteria set.
3. Your Quick Win: Run the Pre-Launch Audit
Test this system right now with Prompt 1
You don't need to wait until your next launch to try this. If you have a product launching in the next 3 months, run Prompt 1 today. It'll take 10 minutes and you'll immediately see what's at risk.
Copy Prompt 1
Grab the full Pre-Launch Readiness Audit prompt from the Phase 1 tab above.
Fill in your product details
Replace placeholders with your actual product name, launch date, and current status for each area (Product, Marketing, Sales, Support, Engineering).
Run it in ChatGPT or Claude
Paste the prompt. Let AI analyze your readiness across all areas and identify gaps.
Review the gaps
Look at what's flagged as At Risk or Blocked. Those are your priorities for the next 2 weeks. Assign owners and deadlines.
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