Same automation. Four completely different workflows.
Tuesday you saw the code. Today you see how agents, marketers, and ops leads actually use it daily. Each role has different needs, different pain points, different wins.
Team Workflows
Listing Agent
90 min → 8 min per listing
Before
After
"I went from dreading listing day to knocking out three in one morning."
— Listing Agent, 6 years residential
How Roles Work Together Through the System
Watch how the automation connects four roles in 15 minutes vs 2 days before.
New luxury condo listing - $2.3M downtown penthouse
15 minutes from photos to live listing. Before automation: 2 days minimum with back-and-forth emails.
Practice-Wide Impact
| Metric | Before | After | Improvement |
|---|---|---|---|
| Time to List | 2-3 days (waiting on drafts) | 15 minutes (same day) | 99% faster |
| Listings/Agent/Week | 2-3 (max capacity) | 8-10 (no bottleneck) | 3.3x volume |
| Marketing Capacity | 5 listings/day (1 coordinator) | 15 listings/day (same person) | 3x throughput |
| Compliance Rate | 85% (manual review misses) | 99% (AI flags issues) | 14% better |
Getting Your Brokerage On Board
Agents think AI descriptions sound robotic and generic
Show A/B test: 73% of clients preferred AI-generated descriptions (didn't know it was AI). Run blind test with your team.
Agents see quality is actually better. Resistance drops when they try it.
Marketing worried AI can't match brand voice
Train system on your best 50 listings. AI learns your voice. Show side-by-side comparison - often can't tell difference.
Marketing becomes biggest advocate. They get time back for creative work.
Managers concerned about compliance and liability
AI flags 99% of fair housing issues vs 85% manual catch rate. Show compliance audit data. Reduces risk, not increases it.
Legal team approves. Manager sees it as risk reduction tool.
Brokers worried about upfront cost and ROI
Calculate: 20 agents × 4 hours saved/week × $75/hour = $6,000/week saved. System pays for itself in 3 weeks.
ROI spreadsheet makes decision obvious. Cost is negligible vs time savings.
Tech-averse agents don't want to learn new system
It's literally 3 steps: upload photos, pick variant, publish. Simpler than current process. Offer 15-min training.
Oldest agents become power users. Simplicity wins over complexity.