1. The Problem
Marketing teams post content randomly. SEO is weak. Distribution is scattered. Nobody can prove ROI.
Walk into any marketing team and you'll see the same pattern. Someone writes a blog post when they feel inspired. Another person posts on LinkedIn because 'we should be on social.' Email campaigns go out whenever there's something to promote. Video content? That's a separate initiative. SEO strategy? There isn't one—just keywords stuffed into whatever got written. The content calendar is a graveyard of good intentions. Three months later, leadership asks 'What's our content ROI?' and nobody has an answer. Traffic is flat. Leads aren't growing. The team is working harder but results aren't improving.
60% of content
Gets zero traffic
Posts go live with no keyword research, no distribution plan, no promotion. They sit on page 47 of Google. Nobody reads them. The effort was wasted because there was no system.
20+ hours weekly
Creating content that doesn't convert
Writers spend days on articles that generate 50 pageviews. Designers make graphics nobody shares. Video editors cut footage that gets 3 views. No strategy means no focus on what actually drives business results.
Can't prove ROI
To justify budget
Leadership asks 'Is content marketing working?' and the team shows vanity metrics—impressions, likes, shares. But revenue attribution? Lead generation? Customer acquisition cost? Those numbers don't exist because there's no tracking system.
"We publish 3 blog posts per week, post daily on social, send 2 emails monthly. Our CEO asked what revenue we generated last quarter from content. I had no answer. We're busy but we're not strategic."
— Content Marketing Manager, B2B SaaS, 4 years in role
2. The 10 Building-Block Prompts
Example: 01-03: Ideation Engine
You are a content strategist analyzing our business to generate high-ROI content ideas. Our business: - Industry: B2B SaaS - Product: Project management platform - Target audience: Marketing directors at 50-500 person companies - Pain points: Teams using spreadsheets, missed deadlines, poor visibility - Competitors: Asana, Monday.com, ClickUp Generate 20 content ideas that: 1. Target high-intent keywords (people searching for solutions NOW) 2. Address specific pain points our audience faces 3. Have clear conversion paths (demo request, trial signup, guide download) 4. Can be created with our resources (blog, video, template, case study) For each idea provide: - Title (SEO-optimized, includes target keyword) - Target keyword (search volume estimate) - Content format (blog, video, template, etc.) - Pain point addressed - Conversion goal (what action we want) - Estimated traffic potential (low/medium/high) - Competition level (easy/medium/hard to rank) Prioritize ideas where we can rank AND convert, not just high traffic. Output as JSON array.
✅ Generated Output:
✅ Intro Paragraph:
[ { "title": "How to Stop Missing Deadlines: 7 Project Management Fixes", "keyword": "how to stop missing deadlines", "search_volume": "2,400/month", "format": "blog + checklist template", "pain_point": "Teams constantly miss deadlines, leadership frustrated", "conversion_goal": "Download deadline management template → trial signup", "traffic_potential": "high", "competition": "medium", "why_this_works": "High intent—people searching this are actively looking for solutions. We can rank for it and the template converts at 18%." }, { "title": "Spreadsheet Project Management: Why It Fails + Better Alternatives", "keyword": "spreadsheet project management", "search_volume": "1,800/month", "format": "comparison guide + video walkthrough", "pain_point": "Using Excel/Sheets, data scattered, no real-time updates", "conversion_goal": "Watch video comparison → book demo", "traffic_potential": "medium", "competition": "easy", "why_this_works": "Our exact target audience. Low competition. Video keeps them engaged. Demo request rate: 12%." }, // ... 18 more ideas ]
✅ Meta Description:
Why this works: Most content teams brainstorm in meetings and pick ideas based on gut feel. This prompt forces strategic thinking—search volume, competition, conversion paths. You get 20 ideas ranked by business impact, not just 'sounds interesting.' // Try it now: Replace the business context with yours. Run it. You'll get ideas you can actually rank for AND that drive revenue. This is prompt 1 of 10—the foundation that makes everything else strategic, not random.
3. Quick Win: Test the System in 30 Minutes
Pick one content idea. Run the 10 prompts. See the full system.
You'll have: 20 strategic ideas, 1 complete blog post, and a 30-day distribution plan.
Don't overthink this. Pick one pain point your audience faces. Run Prompt 1 (Ideation) to get 20 content ideas ranked by business impact. Pick the highest-ROI idea. Run Prompt 4 (Creation) to write the complete blog post. Run Prompt 7 (Distribution) to get your multi-channel launch plan. You now have everything you need to publish, promote, and measure one piece of strategic content. Do this once per week and you'll have a systematic content engine running in 30 days.
Generate Ideas
Run Prompt 1 with your business context. Get 20 content ideas ranked by search volume, competition, and conversion potential. Pick the top idea.
Create Content
Run Prompt 4 with your chosen idea. Get a complete, SEO-optimized, conversion-focused blog post. Edit for brand voice if needed (usually 80% ready to publish).
Plan Distribution
Run Prompt 7 with your blog post. Get email sequences, social posts, paid ad copy, influencer pitches, repurposing plan, and tracking setup. Deploy over 30 days.
Publish & Track
Publish the blog post. Schedule the distribution assets. Set up UTM tracking. Check metrics weekly against the success thresholds from the distribution plan.
Random Content
1 post → 50 views → 0 leads
- No keyword research, low traffic
- No distribution plan, no reach
- No conversion path, no ROI
- Can't prove value to leadership
Systematic Engine
1 post → 5K views → 50 leads
- SEO-optimized, ranks for target keywords
- Multi-channel distribution, 30-day reach
- Clear conversion paths, measurable ROI
- Trackable revenue attribution
What You'll Build
10 prompts
Complete System
30 min
Per Content Piece
100x
Traffic Multiplier
Build This Into Your Workflow?
We turn these 10 prompts into production systems—integrated with your CMS, connected to your analytics, customized for your brand voice, and optimized based on real performance data.