The Problem
On Monday you tested the 3 prompts in ChatGPT. Sweet! You saw how cohort extraction → churn scoring → intervention recommendations works. But here's reality: you can't manually analyze 500 users daily. One growth PM spending 15 hours per week running retention reports? That's $375/week in labor costs ($19,500/year). Multiply across a 5-person growth team and you're burning $97,500 annually on spreadsheet hell. Plus the lag time means you miss churn signals until it's too late.
See It Work
Watch the 3 prompts chain together automatically. This is what you'll build.
Watch It Work
See the AI automation in action
The Code
Three levels: start simple, add reliability, then scale to production. Pick where you are.
When to Level Up
Simple Scripts
- Direct OpenAI/Claude API calls
- Synchronous processing (one user at a time)
- Basic try/catch error handling
- Console logging
- Manual result review
- No caching or queuing
With Reliability
- Async/concurrent processing (5-10 users at once)
- Exponential backoff retries (3 attempts)
- Winston/structured logging to files
- Redis caching (24hr TTL)
- Rate limiting and throttling
- Error alerting to Slack
- Basic monitoring dashboard
Production Framework
- LangGraph state machine with checkpoints
- Queue-based processing (Redis/RabbitMQ)
- Conditional routing and error recovery
- Database persistence for historical tracking
- Real-time alerting for high-risk users
- Automated CSM task creation
- Datadog/Sentry monitoring
- A/B testing intervention effectiveness
Multi-Agent System
- Specialized agents: Behavioral Analyst, Risk Scorer, Intervention Planner
- Distributed task queue (Celery/SQS)
- Custom ML models for churn prediction
- Real-time event stream processing (Kafka)
- Automated intervention execution (email/in-app/SMS)
- Closed-loop feedback and model retraining
- Multi-region deployment for global scale
- Advanced analytics and reporting dashboards
Growth-Specific Gotchas
Real challenges from building retention systems. Save yourself the debugging time.
Data Freshness vs API Costs
Tiered approach: real-time for critical signals (payment failed, support ticket), hourly batch for engagement metrics, daily for cohort analysis. Use Redis to cache recent analyses.
# Tiered analysis timing
import redis
from datetime import datetime, timedelta
redis_client = redis.Redis()
def should_analyze_user(user_id: str, trigger_event: str) -> bool:
"""Decide if we need fresh analysis based on event type"""Cohort Comparison Accuracy
Multi-dimensional cohorts with fallback hierarchy. Start specific (industry + plan + tenure + team size), then broaden if sample size <50 users.
# Hierarchical cohort matching
from typing import Dict, List, Optional
def find_comparable_cohort(user: Dict, min_sample_size: int = 50) -> Dict:
"""Find most specific cohort with enough data"""
# Try from most specific to most general
cohort_definitions = [Intervention Fatigue
Track intervention history and enforce cool-down periods. Prioritize high-impact, low-friction interventions first.
# Intervention throttling and prioritization
from datetime import datetime, timedelta
from typing import List, Dict
class InterventionManager:
def __init__(self, redis_client):
self.redis = redis_client
self.max_interventions_per_week = 3False Positives in Churn Prediction
Add temporal context and behavioral baselines. Look for *changes* in patterns, not just absolute values.
# Temporal pattern analysis
from typing import Dict, List
import numpy as np
def calculate_risk_with_context(user: Dict, historical_data: List[Dict]) -> Dict:
"""Adjust churn risk based on user's historical patterns"""
# Calculate baseline metrics from historical dataIntervention Attribution
A/B test interventions with control groups. Track user state before/after intervention. Use holdout groups to measure natural retention.
# Intervention A/B testing and attribution
import random
from datetime import datetime, timedelta
from typing import Dict, Optional
class InterventionExperiment:
def __init__(self, redis_client, db_client):
self.redis = redis_clientAdjust Your Numbers
❌ Manual Process
✅ AI-Automated
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